LORO PIANAPeople say no one likes to read anymore. I don’t believe in that, and lucky me, neither does Loro Piana. When you have such a cool story to tell, never cut it short.
Pecora Nera
From exception to exceptional. Mankind bred black sheep out of existence, and Loro Piana sought and protected this rare species back to prestige. This is a fibre that should be felt, and a story that should be told. So we spared no words. In print and in motion, we broke every ad rule because we are black sheep too. So here’s to refusing to colour within the lines.