The Gift of Kings. When you own your entire production chain – from beast to beauty – you should show off the entire process. Because quality triumphs at Loro Piana, and perfection cannot be left to chance, we crafted an entire ecosystem that traces back and certifies their products. To launch the ownership platform, we partnered with a digital artist to create a series of NFTs to depict each step in their process. This project won a Webby and a D&AD pencil.