Any project that kicks off with “first, you have to read a book” is bound to be good. Every year, Diptyque drops a highly anticipated, mythical holiday universe. Our job — and absolute joy — was bringing this fairy tale to life across the digital grid. From dynamic landing pages and an immersive gifting flow to a digital holiday card, social content, and seasonal mailers, we built an entire ecosystem designed to tell the story chapter by chapter, drop by exclusive drop.